Micro-drama, built for India's mobile-first audience.
Vertical short-form serialised stories — designed for thumb-scrolling, binge-able, and culturally rooted. India's micro-drama market is projected to reach ₹4,000 crore by 2026, growing 40–50% year-over-year. We build franchise-grade IP for platforms, brands, and OTT players ready to own the next content economy.
60-second brief
Skip the email back-and-forth.
A fill-in-the-blanks brief, specific to micro drama. Pick the chips, drop your email, hit send. We reply within a few hours.
01
What we build
Production-grade vertical series with the sharpness of a great trailer and the cadence of a binge-show:
- 60–90 second episodes optimised for vertical mobile
- 10–100 episode arcs with cliffhanger structure
- Regional language slates (Hindi, Tamil, Telugu, Bhojpuri, Bengali, Marathi, Punjabi, Malayalam)
- Brand co-productions and integrated storytelling
- Shoppable micro-drama with embedded commerce
02
Modular production pipelines
We treat 100-episode runs as repeatable systems — fixed sets, batched scenes, standardised shot taxonomy, edit templates. Garage shoots multiple episodes in one production block, keeping lighting and settings consistent so volume output stays cinematic without crew bloat. It's how a single editor can ship 50 episodes a week with AI-assisted post.
03
Hook science · the first 3 seconds
87% of viewers scroll past in 3 seconds. We design pattern-breaks, emotional openers, and preview teasers using retention-tested frameworks. Every episode opens with a tested hook, escalates within 15 seconds, and closes on a cliffhanger that compels next-episode click-through.
04
Regional + AI localisation
Tier-2 / Tier-3 viewers drive 60–70% of consumption. We cast local talent, write in native emotional rhythms, and use AI voice cloning to scale a single shoot across 10+ Indian languages in days — preserving emotional delivery while cutting dubbing costs by ~90%.
What you actually get
Frequently asked
4–6 weeks for a 10-episode arc end-to-end, including script, modular shoot block, and post. Tighter is doable with locked scope and reference scripts.
Start with Hindi + one South Indian language (Tamil or Telugu) in the first 90 days, then scale to the 'Big Five' (adding Bengali and Malayalam), then expand to 10+ regional markets.
Yes. Full IP ownership is one of three integration models we offer alongside character-integrated sponsorships and hybrid accelerator partnerships.
Roughly ₹8,000–9,000 per minute for standard micro-drama — far lower than conventional streaming production. Volume + modular pipelines push that further.
Completion rates, next-episode click-through, organic share velocity, brand lift, and shoppable conversion rates — not impression counts. Real engagement, measured weekly.
60-second brief